There are many articles aimed at sunglass retailers that advocate the importance of putting careful consideration into choosing a sunglass display. We all know that there are the sunglasses you can get for under $10 and then there are genuine designer sunglasses that cost much more. So how exactly do you choose the appropriate sunglass display if you sell genuine and costly designer sunglasses?
Your best bet is to invest in a locking countertop sunglass display. Here are reasons why:
• Security. Hopefully your store isn’t in an area that suffers frequent robberies. Whether it is or not, your sunglasses are of a high quality and should not be left on displays where any and every one can have access to them. A locking sunglass display, can (obviously) be locked. This means only you or your salesperson can open it. This allows you to monitor who is trying on sunglasses and how many they are trying on.
• Space Saver. A locking countertop sunglass display is smaller than a standing floor sunglass display. While it holds less pairs of sunglasses, it is ideal if you have a smaller store or limited floor space. It can be placed on any sturdy counter in your store. It works best if you have it on your checkout counter, especially if you don’t just sell sunglasses. Customers sometimes make impulsive purchase decisions and are more prone to do so with items they spot while in the checkout line
• Scratch-proof. Sunglasses that are on displays that cannot be locked tend to get damaged or scratched when people try them on replace them on the rack. The sunglasses sometimes fall or scratch against each other. With a sunglass display that can be locked is that you can be sure that your sunglasses won’t be easily scratched or damaged. Since mainly you and your sales people handle the sunglasses and can determine who and how many people can get their hands on them.
Apart from investing in a locking countertop sunglass display for your designer sunglasses, you should also be careful when customizing it. Choose materials and colors that maintain the somewhat classy impression that genuine designer sunglasses give. You can have a sunglass display made of plastic, which is usually the cheapest but ensure that you’re getting it from a quality manufacturer that knows how to make a plastic sunglass display look like more than just that. A plastic sunglass display can be made to have an almost metallic look. Metal and wood displays usually cost more, but if you can afford them, they are worth it.
Which ever type you choose, remember to keep it clean and orderly, you want your sunglass display to serve its maximum potential. Once carefully chosen and maintained, you are well on your way to seeing an increase in sales for your designer sunglasses.
COMPANY INFO
As the premiere sunglass display company since 1996, A. Pepper Designs has provided many innovative solutions for the display design and manufacturing industry. They have developed various forms of sunglass displays and eyewear displays for many major retail companies across the nation. Industry leaders have all entrusted their sunglasses display design and manufacturing to A. Pepper Designs, Inc. Visit apepperdesigns.com today for all of your sunglass display and eyewear display needs.
AUTHOR INFO
Kalifa Augustus is an SEO content writer intern at A. Pepper Designs. A recent graduate and Journalism major of Duquesne University in Pittsburgh, PA. She can be reached at kali1apepper@gmail.com
Wednesday, June 2, 2010
Friday, May 28, 2010
Sunglass Displays in Layman’s Terms
What is a sunglass display? This is a question we are frequently asked in this business. When you go into a store that sells sunglasses, the actually fixture that holds the sunglasses is the display.
What is a sunglass display made of? Well anything really. Ok, maybe not anything! But there is a variety of materials that can be used and in many cases combined to make a sunglass display. Many manufacturers use different types of wood, plastic, aluminum, and types of metals to make their displays. The difference is price and durability in most cases, when it comes to material choice.
How much does a sunglass display cost? Well, it depends on what you want to get, in terms of quality and quantity. You can spend anywhere from $10 on small, stationary acrylic displays that hold a few pairs of sunglasses to upwards of $300 on larger rotating sunglass displays that can hold more than 100 pairs of sunglasses.
The best way to think of it is in terms of presentation. Consider what you’re presenting and who you’re presenting it to. Then think about how much you want to spend and can afford to spend on the presentation. After you have that figured out, the options are abundant.
If you want to sell sunglasses and you still don’t understand how it all works or you just don’t want to be bothered with choosing the sunglass display yourself. Contact the professionals that make or sell them, they are usually excellent at helping you to make a choice, or making the choice for you.
by: Kali A.
Monday, May 24, 2010
Sunglasses were once the ultimate summer accessory, they have recently evolved into one of the fashion accessories most people use almost everyday, despite the season. Retailers too, no longer need to wait until the summer season to start placing their orders for the perfect sunglass display. Just as the wide variety of sunglasses available can be purchased throughout the year, so can any necessary sunglass display.
It is important that you remember that a well-chosen sunglass display is just as important as the actual sunglasses you are trying to sell. In some cases, it is actually the sunglass display that attracts the customers. Take color and detail into consideration when choosing or designing your sunglass display. Variety in both these aspects makes a more attractive sunglass display and attracts more customers, therefore, increasing sales. Think of your sunglass display as advertising for your sunglasses.
Apart from actually choosing the sunglass display, remember to make use of it properly. Try not to put all the sunglasses you are selling on one display. This prevents the sunglass display from looking cluttered. Remember, the purpose is to present and advertise your sunglasses not as a form of taking inventory. That said, also ensure that you always replenish your sunglass display. Also choose colors that blend in with your store and its theme. You want your sunglass display to stand out, but you don’t want it to be an eyesore
In marketing, always remember your target market. Keep this market, as well the types of products you sell in mind when making the choice of what type of sunglass display to invest in. There are many options out there and qualified manufacturers that can help you with your selection and customization process.
Sunglass Displays- The 5 Ps
In a clothing store, apart from a good reputation, what usually draws in customers is the mannequins and display showcases in the front windows. The same concept applies when trying to sell sunglasses. The attractiveness of your sunglass display is what will attract customers. Here are a few simple tips to help you sell sunglasses in your store:
1. Placement – Customers tend to make last minute purchase decisions in the check out line. It’s a good idea to put a sunglass display at or very near to the check-out counter. Sunglasses take less than a minute to be tried on, customers therefore do not need to get out of the line and might be more inclined to buy a pair of sunglasses they spot and try on in the check out line, as opposed to while walking around a store.
2. Promotions – Discounts and other such promotions are usually a good way to encourage people to purchase things. Also having celebrity endorsements, if you can afford them, usually is a good strategy. Even if you can’t get a celebrity, a well-known local person, maybe the mayor or someone can be used for endorsements. These endorsements can come in the form of pictures of the person wearing the sunglasses. The pictures can then be place on or next to your sunglass display.
3. Persuasion – It helps if your sales people are trained to market your sunglasses. A good sunglass display is crucial, but a sunglass display doesn’t speak. Spend a little time training your sales people how to convince customers to invest in a pair of your great sunglasses.
4. Proper Visualization – Getting a sunglass display which comes with a mirror is very important. Let the customer see how they look. Even though the sunglasses are nice and your sales assistants are trained, people still like to see for themselves. Have a clean, decent sized mirror on or next to your display.
5. Point of Purchase (POP) Power – some experts say that POP sunglass display for your store is the most important, when trying to boost your sunglasses sales. Either get a countertop POP sunglass display of a POP floor display. The countertop display works in a smaller store, since it saves space, while a floor display may be larger and holds more sunglasses.
There are numerous factors to consider when choosing a sunglass display rack. Be sure that whatever you choose is suitable for your store, product and budget and remember that in any sort of retail environment is imperative. Think of your display as the bait when attracting and capturing the interest and purchase of customers.
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